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Pillar 02 · Lifecycle & Retention
CRM, Lifecycle & Retention
Acquisition is paid for once. Retention compounds, so the lifecycle engine is where a growth budget turns into a business with a defensible margin.
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The problem
Most operators run CRM as a calendar of blasts. The result is discount dependence, rising unsubscribes and a first-deposit cohort that never deposits again.
The approach
- Onboarding orchestrated across push, SMS, email and WhatsApp.
- Predictive segments that move budget to the cohorts that return.
- Reactivation journeys triggered by behaviour, not fixed dates.
What you get
01
Push, SMS, email, WhatsApp
02
Reactivation journeys
03
Predictive segmentation
04
CRM architecture
LTVThe metric we optimise
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