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Pillar 01 · Performance & Acquisition
Performance & Acquisition
Acquisition is a maths problem wrapped in creative. We buy media against contribution margin, not vanity impressions, and keep the funnel measurable from the first click to settled revenue.
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The problem
Most accounts we inherit optimise to the wrong event. Spend concentrates where attribution is easiest, not where contribution is highest, and every platform reports a different truth.
The approach
- Programmatic and paid social bought against contribution margin.
- Affiliate brokerage with fraud screening before a conversion is paid for.
- A weekly creative testing cadence fed by the AI UGC engine.
What you get
01
Programmatic buying
02
Meta & Google Ads
03
Affiliate brokerage
04
Heuristic CRO
+8.5×FTDs delivered in iGaming
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